Clayman Supplies
Case Study

Clayman Supplies are a pottery supplies company that needed Exchequer Dynamics’s help with migrating their old stock, images and customers into their new system utilising Ex-Commerce.

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Who are Clayman Supplies Limited?

Clayman Supplies Limited was formed at the end of 1978 as Nyetimber Pottery Supplies, initially supplying craft pottery and materials before subsequently extending their business to providing pottery equipment. They have built a reputation of competitively priced quality products for the hobby, craft and semi-industrial potter for over 30 years, and are currently one of the leading suppliers to the education, craft and hobby market in the UK. They import from China, Taiwan, Australia, America and a number of EU countries. Clayman are the official distributors for Chrysanthos colours and glazes and Paintec spray guns, in addition, they are a merchant for St Gobain (British Gypsum) Plasters.

How did we help?

After dealing with the frustrations of using another solution, they brought in the Ex-Commerce team to replace their current system which fell short of the customers’ requirements. Despite the solution being partly integrated, the system required too much manual input with orders coming through in batches despite promises of real-time transfers. The integration was such that it was apparent it had been designed with other systems in mind with some features not being accessible from an Advanced Exchequer specific standing point. After battling with the ‘partially integrated’ system for years, Clayman finally decided that it was time to move on to a better fully integrated system.

The first step in the move was to use the specialist Ex-Commerce migration tool to move all stock, images, customers and orders from the current integration into the new system. Upon doing this the system had the presentation, automation and speed required for a retail store. Clayman subsequently found customers complimenting them on the presentation and ease of use of the new webshop.

One of the main and most startling differences being the conversion rate of new registrations to orders, their previous e-commerce solution had a 30-40% conversion rate whereas Ex-Commerce offered an increased rate of an estimated 97%. Clayman also found the change from a system that had four different programs and plug-ins to one comprehensive CMS solution, was time-saving and much easier for all to use. Now that their new Ex-Commerce solution is live Clayman can take advantage of the huge list of features provided by the CMS and is looking forward to potential future options such as multi-currency and rapid development of custom modules to run alongside the core system.

“The level of automation and speed of synchronisation is a wonder to behold. I wish we had Ex-Commerce years ago!”
Reg Griggs